at the MUSEUM

To really understand the popularity of postcards, we must take a step back from modern society and its bombardment of advertising, film and television images. In the early 20th century, photographic representations of a familiar spot or an unknown landscape held a singular attraction. The ability to send an image, sometimes a colour one, to someone else for just a few pennies was an event in itself. One reason for the spectacular success of postcards during the first two decades of the 20th century was the thirst for novelty associated with the growth in tourism.

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